A-1 Hospitality Group Implements Sales and Catering Software System

A-1 Hospitality Group is a growing company that currently owns and operates five properties in Washington and Oregon. It will add two new hotels, including a Holiday Inn Express, in 2020. To support its growth and strengthen its sales processes A-1 recently put its group business in the cloud with a multi-property hotel sales and catering software system from SalesAndCatering.com.

“We evaluated many hotel sales and catering software systems, and STS Cloud from SalesAndCatering.com was the best,” said Preena Patel, administrative director for A-1 Hospitality Group. “The need to have remote access to all our hotels from one screen drove our decision. We also wanted a system that had powerful functionality for our event sales processes and was easy for our team to use. STS Cloud has an excellent event planning tool and meeting space calendar. We expect to have the Opera 2-way PMS interface in the future for our IHG properties.” STS Cloud puts sales teams in command of the facts wherever they are as they prospect new business or manage active accounts.   

STS Cloud is used by many independent properties and hotel chains. SalesAndCatering.com also offers its STS R premise-based sales and catering system. “Some of our team used the STS R system and were excited about upgrading to the cloud system,” Patel said. “They saw many enhancements in STS Cloud that made a big positive impact on our sales processes.”

“Our transition to STS Cloud was amazing. The support during the upgrade was excellent and SalesAndCatering.com’s team made the installation easy,” said Patel. “The STS team was always available to answer questions as we got deeper into the system. Training online was easy and we used our laptops to test out system functionality with our operation. STS Cloud’s help screens are so clear we have not had to call the 800 number once.”  A-1 Hospitality Group also uses the ProposalPath automated proposal creation tool from SalesAndCatering.com.  

ProposalPath is a fast, online proposal generation tool that is fully integrated with STS Cloud,” Patel said. “It is a flexible, effective proposal tool. The property teams use ProposalPath to create custom proposals quickly. When a client is on our website asking for a proposal, the request feeds into ProposalPath. The system provides a fast, smooth process to generate the proposal based on the client’s exact requirements and the property’s attributes. We expect to be able to use STS Cloud’s cross-sell capability in the future to enhance group meeting capacity.”

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