XTM Launches an Earned Wage Access Rebrand

Anna Wolfe
Senior Editor, Restaurants
a screenshot of a cell phone

XTM Inc. has launched a refined brand identify for its Today program to be accompanied by a new website paidtoday.io, a new logo and a redesigned app called ‘Today Financial.’

Throughout the past 12 months, XTM’s Today program membership has grown exponentially. In the past year the company has experienced significant growth in users, GDV and clients demonstrating that its solution is a catalyst in helping businesses recruit and retain front-line service workers. The Today platform offers an integrated suite of restaurant technology products including its flagship product that pays staff faster, with less friction and with a smooth reconciliation leading to happier and more motivated employees. Since employees are the core of the services industry, instant pay enables more control over staff finances, resulting in better financial wellbeing for frontline service workers.

Thanks to an integration in its tech stack, Domino’s Pizza franchise owners can instantly pay employees wages, tips and mileage.

The new name, Today is rooted in XTM’s commitment to making employee payments an efficient experience for both employers and employees leading to happier teams and a better bottom-line. The newly enhanced logo introduces a modernized look and the design of the new app ‘Today Financial’ puts users at the core of the experience, emphasizing intuition without compromising performance.

XTM, www.xtminc.com, is a Miami and Toronto-based fintech innovator in the neo-banking space, helping businesses and service workers in the hospitality and personal care space.

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