Xpient, Beanstalk Loyalty Platform Mines POS Data for Targeted Marketing
Beanstalk Data is pleased to announce a strategic partnership with Xpient Solutions to launch Beanstalk Loyalty powered by Xpient. This agreement seamlessly combines Beanstalk's unique marketing automation with Xpient's IRIS and Rewards applications to offer an end to end solution to influence QSR customer behavior.
The loyalty platform can leverage a client's existing Xpient Iris POS investment, and conduct advanced behavioral campaigns and reporting against a customer's transactions, in real-time. Marketing can be personalized to an individual based on their frequency, items ordered, location or day part; with campaigns adjusting in real-time based on a customer's behavior.
Beanstalk Loyalty powered by Xpient offers traditional point based rewards, advanced real-time behavioral marketing, professional services and reporting.