Wing Zone Hires Two Industry Veterans
Derek Roback and Dean Sasso to lead operations and marketing, respectively
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Roback comes from The Wendy’s Company where he served as the Manager of Field Technology and Innovation. In that role, Roback was in charge of leading the company’s technology and innovation initiatives across 17 states in the Western U.S. Prior to Wendy’s, Roback joined Domino’s in their Executive Leadership Development Program immediately out of college and led business units on both the corporate and franchise sides. At Wing Zone, Roback is looking forward to partnering with his team, along with current and future Wing Zone franchisees to build a culture that will support the exponential growth of the franchise across the globe.