White Castle Launches Website for Slider Fans
Cult fast food brand White Castle is launching a new Northlich-designed micro site this week. The site is designed for savvy teens and young adults that are avid users of the latest technology and crave the fast food restaurant's mini cheeseburgers.
The Crave is Calling campaign extends the brand experience and leverages its cult status by embracing the kitschy nature of the White Castle brand. The brand's famous hamburgers are virtualized using popular technology and media like YouTube, iTunes, Google Maps and online games, with a design that easily lends itself to future customization and additions.
White Castle named Northlich as its digital agency of record in 2007 to maximize opportunities with social media and build relationships with online brand advocates. The fast food giant has been the most significant digital win for Northlich since it acquired Interactive Ink, a digital communications agency based in Columbus, a year ago.
The Crave is Calling campaign extends the brand experience and leverages its cult status by embracing the kitschy nature of the White Castle brand. The brand's famous hamburgers are virtualized using popular technology and media like YouTube, iTunes, Google Maps and online games, with a design that easily lends itself to future customization and additions.
White Castle named Northlich as its digital agency of record in 2007 to maximize opportunities with social media and build relationships with online brand advocates. The fast food giant has been the most significant digital win for Northlich since it acquired Interactive Ink, a digital communications agency based in Columbus, a year ago.