Quiznos, in collaboration with Crypto.com and The NFT Agency, launches a series of non-fungible tokens, marking the international fast casual restaurant chain’s entry into the NFT space by featuring a collection of Quiznos “Out of this World” sandwich coins, available for 24 hours. Proceeds from the one-day sale of each token will support a nonprofit organization focused on ending hunger for communities and countries in crisis.
The artwork – created by Sameer Baloch, a 3D digital artist hailing from Oman, whose detailed, bold pieces have made a splash in the collector community – features astronauts embarking on a brave mission to different planets throughout the crypto galaxy with the purpose of introducing innovative and alternative methods of sustainability.
For its entry into the NFT space, Quiznos tapped The NFT Agency, a marketplace consultancy that connects creators, communities and brands through unique NFT experiences with ownable digital content.
Each NFT purchaser will also have the chance to win a Quiznos gift card. Quiznos will provide the gift cards, and the fulfillment will be setup and managed by The NFT Agency.
The collaboration isn’t Quiznos’s first foray into embracing the future of cryptocurrency and blockchain. Just a few months ago, the brand launched a pilot program that allows customers to pay with Bitcoin at select Denver locations.
Crazy for Crypto
In fact more and more hotels and restaurants willingly moving in the direction of cryptocurrency acceptance. Technology vendor NCR said it purchased a cryptocurrency software provider to help its clients accept digital payments and cryptocurrency capabilities. And Chipotle announced a Bitcoin giveaway to coincide with National Burrito Day earlier this year. And on the hotel side, Resorts World Las Vegas announced a partnership with cryptocurrency exchange Gemini to eventually make the casino resort one of the most crypto-friendly resorts on the Las Vegas Strip. Plus, both Wyndham Hotels & Resorts and Choice Hotels have partnered with Bakkt to allow loyalty members to purchase Bitcoin with their loyalty points.
“This is an exciting opportunity for digital coin collectors to pair their love of the planet, unique art and our boldly-flavored food with an act of generosity for the global good. We’re excited to take this one small step into the NFT space and look forward to exploring more ways we can virtually—and maybe someday physically — plant flags for our out-of-this world Quiznos sandwiches in space,” said Mark Lohmann, President of REGO Restaurant Group, which owns Quiznos.
Quiznos plans to donate proceeds from its “Out of this World” token sales to the World Central Kitchen (WCK), a nonprofit founded by Chef José Andrés that uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.