Wendy's Selects Yext to Manage Online Brand Data
Wendy's has selected Yext’s digital knowledge engine to give the quick-service restaurant control of the information available about it across the web.
Wendy's will use the Yext Knowledge Engine to manage information such as restaurant location, menu items, nutritional information, hours of operation and more for 6,000 restaurants in the U.S. and Canada, leveraging Yext Pages, Yext Listings, and Yext's restaurant-specific offering, Yext for Food.
"We are constantly innovating to provide the best possible service to our customers, and that includes providing a great brand experience before they even walk through our doors," said Jason Seeley, senior director of customer activation for Wendy's. "We're investing in best-in-class technology across the board, and chose Yext for Digital Knowledge Management to provide the best possible brand information throughout the digital world."
With Yext, Wendy's has gained better control over brand information, as well as comprehensive performance analytics, regardless of where customers might interact with the Wendy's brand online, from search engines like Google and voice assistants like Siri, to Wendy's own local restaurant pages. Wendy's will use Yext Pages to drive delivery orders, app downloads, and convert high-intent customers. In addition, Wendy's will be able to easily update menu data across geographies and services from one central platform, the Yext Knowledge Engine.