Wendy's and Pizza Hut Rank as Top QSR Brands on Social Media
Technology and data company, Engagement Labs, creator of the eValue score, has released the top ten quick service restaurants (QSR) based on their social media performance on Facebook and Twitter.
According to the eValue data, the Top Ten QSRs in the United States are:
Ranking Responsiveness
The eValue tool allows for a more in depth social media analysis by measuring brands' performance based on multiple metrics. One of the measurements that was examined more closely for the top QSR brands was Responsiveness, which measures how much, how fast and how well a brand responds to actual conversations amongst its users. The following chart ranks the Top Ten QSR brands in the US based on Responsiveness on Facebook and Twitter.
Wendy's, one of the top performers on Facebook, creates posts that resonate well with their followers which increases interaction. For example, the post that received the most likes and comments was about their salad offerings. The Company established a successful strategy by posting videos of how the salads were being prepared and also images of the different types that are offered which could be a reaction to the increasing demand for healthy food. Their responsiveness score on Facebook was well-above average which compliments their successful social media strategy.
Pizza Hut, the top performer on Twitter based on Responsiveness developed a strategy to respond back to their followers in a timely manner which was extremely effective. Another brand that is performing well on Twitter is Chipotle. Chipotle retweets users who engage positively with the brand which increases their brand equity.
According to the eValue data, the Top Ten QSRs in the United States are:
| Ranking | ||
| 1 | Wendy's | Pizza Hut |
| 2 | Whataburger | Burger King |
| 3 | Dairy Queen | Taco Bell |
| 4 | Chick-fil-A | Chick-fil-A |
| 5 | Burger King | Chipotle |
| 6 | Little Caesars | Krispy Kreme |
| 7 | Subway | Dairy Queen |
| 8 | Steak 'n Shake | McDonald's |
| 9 | McDonald's | Arby's |
| 10 | Jack In The Box | Wendy's |
Ranking Responsiveness
The eValue tool allows for a more in depth social media analysis by measuring brands' performance based on multiple metrics. One of the measurements that was examined more closely for the top QSR brands was Responsiveness, which measures how much, how fast and how well a brand responds to actual conversations amongst its users. The following chart ranks the Top Ten QSR brands in the US based on Responsiveness on Facebook and Twitter.
| Responsiveness Ranking | ||
| 1 | Pizza Hut | Pizza Hut |
| 2 | In-N-Out Burger | Chipotle |
| 3 | Chipotle Mexican Grill | Chick-fil-A |
| 4 | Wendy's | Krispy Kreme |
| 5 | Starbucks | McDonald's |
| 6 | Little Caesars | Wendy's |
| 7 | Chick-fil-A | Arby's |
| 8 | Sonic Drive-In | Starbucks Coffee |
| 9 | Subway | Dairy Queen |
| 10 | Arby's | Papa John's Pizza |
Wendy's, one of the top performers on Facebook, creates posts that resonate well with their followers which increases interaction. For example, the post that received the most likes and comments was about their salad offerings. The Company established a successful strategy by posting videos of how the salads were being prepared and also images of the different types that are offered which could be a reaction to the increasing demand for healthy food. Their responsiveness score on Facebook was well-above average which compliments their successful social media strategy.
Pizza Hut, the top performer on Twitter based on Responsiveness developed a strategy to respond back to their followers in a timely manner which was extremely effective. Another brand that is performing well on Twitter is Chipotle. Chipotle retweets users who engage positively with the brand which increases their brand equity.