Web App RoomOrders Now Available to U.S. Hotels

Michal Christine Escobar
Senior Editor (Hotels)
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RoomOrders, a web app that promises to disrupt hotel in-room dining that was showcased at Future Guest Experience in Las Vegas, is now available for a free trial in hotels in the United States.

Offering a digital menu in the cloud to streamline food and beverage operations, RoomOrders not only improves guest experience and revenues, it defends against online food ordering and delivery platforms taking away market share from hotel restaurants and kitchens.

The way RoomOrders works is simple. Guests can visit the website or scan the RoomOrder QR code displayed in their hotel room, opening up a vividly illustrated menu on their smartphone, tablet or laptop, with no need to download an app. Guests can then scroll through images of menu items, place an order in a few clicks from their room, or in transit, and track delivery time. After receiving their food, guests will be prompted to share images on their social networks, nurturing user-generated content, and rate their meal and service, providing valuable real-time, private feedback directly to the hotel.

According to a recent Allied Market Research report, the global food delivery mobile application market was pegged at $3.79 billion in 2017 and is projected to reach $16.61 billion by 2023, registering a compound annual growth rate of 27.9% from 2017 to 2023. Hotel restaurants and kitchens trialing RoomOrders have leveraged this growing trend and increased revenues by at least  30% and in some cases beyond 120%. 

Fin Point in Boston Hilton Downtown was the first to trial RoomOrders and across 3 months it increased average order value by more than 30%. Hilton Sydney and Hilton Belgrade have become the latest hotels to implement RoomOrders last month with sensational early results, while the Sheraton in Zagreb launched earlier this month.  A batch of new hotels from Europe’s north in The Netherlands down to Montenegro are expected to sign next week.

“RoomOrders helps hotels answer dilemmas between in-house and outsourcing room orders, keeping guest experience at the heart of any decisions,” said Ed Mroz, General Manager at Hilton Boston Downtown, US.

Hilton Sydney head chef Kruno Velican said RoomOrders was easy to implement as it requires no special or dedicated hardware, or extensive team training.

“We introduced the solution without disrupting any established processes, any upfront costs or fees, and the trial is exceeding all expectations.” 

Other problems that RoomOrders solves include, language barriers as it’s multilingual, reprinting menus for seasonal dishes, guests getting a busy signal or being placed on hold, and staff members not being able to provide detailed information about the menu.