WATCH: Will Guidara on the Genius of Five Guys
The author of Unreasonable Hospitality breaks down Five Guys' unique customer touchpoint - and what other brands should learn from it.
We all love Five Guys, but what is their genius move? Hint: it's not those amazing french fries! Watch this 90-second clip to learn what they're doing at their locations that Will Guidara says "gives them an unfair competitive advantage."
More Great Content from MURTEC 2024
This is just a small excerpt from Will Guidara's inspiring keynote address. It is one of the dozens of though-provoking sessions from MURTEC 2024.
- Harnessing Tech for Exceptional Guest Journeys
- Navigating the Evolution of Restaurant Tech Infrastructure
- Unlocking the Power of Sustainable Practices in Hospitality
- At MURTEC 2024: How to Leverage Tech and AI to Increase AUV, Control Costs and Elevate Customer Experience
- Tech Titans Dish Out Insights During a Live Hospitality Hangout
- Hospitality Technology Announces the 2024 Top Women and Rising Stars in Restaurant Technology Award Winners and much more