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WATCH: Will Guidara on the Genius of Five Guys

The author of Unreasonable Hospitality breaks down Five Guys' unique customer touchpoint - and what other brands should learn from it.

We all love Five Guys, but what is their genius move?  Hint: it's not those amazing french fries!  Watch this 90-second clip to learn what they're doing at their locations that Will Guidara says "gives them an unfair competitive advantage."  


More Great Content from MURTEC 2024

This is just a small excerpt from Will Guidara's inspiring keynote address. It is one of the dozens of though-provoking sessions from MURTEC 2024. 

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