WATCH: Tracking & Understanding Customer Preferences
In this excerpt from MURTEC 2024, Courtney Maxedon, vp of interactive marketing, shares how Kahala Brands handles customer preferences and the associated data.
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In this excerpt from the MURTEC 2024 session, Data & Analytics New Advances & Best Practices, Courtney Maxedon, vp of interactive marketing, and one of Hospitality Technology's Top Women in Restaurant Technology Rising Stars (2022) shares how Kahala Brands handles customer preferences and the associated data. (Hello, CDP!) And how that is influencing segmentation and much more.
Speakers:
- Robyn Kesler, Tupelo Honey Cafe, of Hospitality Technology's Top Women in Restaurant Technology - Innovators (2021)
- Courtney Maxedon, Kahala Brands
- Robert Firpo-Cappiello, Editor-in-Chief, Hospitality Technology
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