Waitr Holdings Inc., soon to be known as ASAP, announced an official partnership with the New York Giants, the New York Jets and MetLife Stadium, as the exclusive mobile ordering platform at MetLife Stadium.
“We are excited to partner with ASAP to provide fans with an expedited food and beverage experience at MetLife Stadium,” said Jeff Fernandez, VP of Business Development + Ventures for the New York Jets. “They have an elite technology stack enabling our fans to order easily on their mobile phones, skip the concession lines, and pick up their order without missing any of the game action.”
Fans can use the ASAP platform to place mobile orders at all Jets and Giants home games with their platform integrated into each team’s app for a seamless mobile ordering experience from concession stands throughout MetLife Stadium. For other events, ASAP’s mobile ordering will be done directly through the proprietary ASAP stadium ordering application. The company will also use this partnership to enter into the Tri-State delivery market. For the delivery and payments technology company, the five-year partnership marks the largest deployment of their platform within an NFL venue to date.
Waitr will have the rights to use Jets and Giants logos and trademarks for approved uses within the NY and NJ markets while the stadium will promote ASAP mobile ordering at Jets and Giants home games, concerts and other events.