Waffle House Launches Locator Apps
With over 1,600Waffle House restaurants scattered across America, the Waffle House iPhone and Android locator applications will direct customers to the closest restaurant and keep them connected with the Waffle Nation.
"The apps are really an extension of the most popular page on our website, the restaurant locator," says Katherine Wrobleski, Waffle House Social Media Specialist. "Our regulars are the best, and they already know what they like to eat. We just need to help them get to their favorite restaurant!"
Both applications have similar user interfaces and include links to the Waffle House Facebook page, Twitter page, recently-launched mobile website and a sign-up for the popular Waffle House Regulars Club. Regulars who sign up for the club receive monthly coupons and Waffle House updates via e-mail.
The iPhone application officially launched in the iTunes store this June and currently boasts a four-star rating.
"After the iPhone app launch, we saw there was a demand for an Android app, and we never want to disappoint our regulars, so we got to work on developing a similar app for the Android community," says Wrobleski.
The Android application officially launched in the Android Market on October 10, 2011. Both applications are free and are updated regularly to reflect new locations. The iPhone and Android applications were developed in partnership with California-based location marketing firm, Where 2 Get It, Inc.