W Hotels, Rent the Runway Team Up to Redefine the Rules of Packing
The partnerships brings a new experience that gives W Hotels guests access to customized travel wardrobes through the Rent the Runway closet concierge.
Marriott International and Rent the Runway, Inc. urge its guests to pack light, really light. Rent the Runway and W Hotels, have teamed up to change the way women travel. Now, travelers can have access to all the perks of Rent the Runway on the road as the Rent the Runway (RTR) Closet Concierge launches at select W hotels around the country. Beginning today, guests of W Aspen, W South Beach, W Washington D.C. and W Hollywood will have access to the ultimate travel wardrobe, curated by Rent the Runway for each destination and waiting for guests when they arrive - no packing or baggage required. This new service allows travelers to save time and money without sacrificing style (not to mention board with the lightest carry-on ever).
Upon booking their room, W Hotel guests are able to choose four styles to rent for their stay from Rent the Runway's Unlimited Closet for only $69 USD. Guests have access to the entire Unlimited Closet in addition to being able to select from a destination-ready assortment tailored to each unique W hotel location incorporating Rent the Runway's proprietary data on trending colors, designers, silhouettes and the climate of each location. W guests will now be able to effortlessly express their style and travel persona, with fresh wardrobe additions waiting for them in their W hotel room. To return, guests simply drop-off the items at the Welcome Desk at check-out.
"Traveling without luggage has always been my dream. We are thrilled to partner with W Hotels to bring the RTR Closet Concierge to life, so travelers can simply show up and have their dream closet waiting for them in their hotel room," says Jennifer Hyman, Co-Founder and CEO of Rent the Runway.
The RTR Closet Concierge experience is launching at the below locations:
W Aspen (in time for the hotel's inaugural ski season)
W South Beach
W Washington D.C.
"W is always looking for ways to give our guests new/next experiences that empower them to express themselves and upgrade their travel experience, and the RTR Closet Concierge does both," says Anthony Ingham, Global Brand Leader at W Hotels. "Collaborating with Rent the Runway -- such a creative, conscious and trend-setting brand -- allows us to reinvent the way our guests pack and dress as they travel. Skipping the packing process is a whole new level of luxury for our guests and is yet another surprising way continue to reinvent hospitality."