Visa Named Official Payment Technology Partner at Hudson Yards
Hudson Yards, New York’s newest neighborhood, has named Visa as the Official Payment Technology Partner.
Visa plans to offer Visa cardholders exclusive access to on-property experiential, retail and dining experiences. Visa will offer visitors the ability to experience the speed, convenience and security of contactless technology that can be used to tap to pay; Visa will also leverage its sponsorship of Hudson Yards to continue its support of female entrepreneurs by providing an on-site installation where visitors will be able to donate to various female-focused charities, including Women’s World Banking.
It Pays to Pay
As the preferred way to pay on-property, Visa plans to pilot and promote “only at” Hudson Yards perks for cardholders. For example, cardholders who present their cards to the cashier at the Fuku restaurant will unlock a secret menu item. The concierge desk in the retail center will offer Visa cardholders private tours of the Hudson Yards Gallery.
Visa will work to establish subsequent benefits and experiences that encourage cardholders to unlock exclusive access by presenting their Visa cards or tapping to pay with their contactless card or payment-enabled device at checkout.
Tap for Good
Visa is building a digital installation where visitors can tap and donate to Women’s World Banking, a non-profit that provides low-income women financial tools needed. This digital installation encourages others to join Visa in its effort to champion female entrepreneurs globally.