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Valencia Group Sees 65 Percent Increase in BAR Bookings with Distribution Solution

Houston’s Valencia Group has realized gains in valuable global distribution system (GDS) bookings working with Pegasus Solutions. Tapping into Pegasus for foundational connectivity to the GDS and online sales channels, as well as global demand marketing available through Pegasus Connect+, the group increased best available rate (BAR) bookings at one property by 65% in a year.
Currently, the company has three upscale hotels under ownership, including Hotel Valencia Santana Row in San Jose, Hotel Valencia Riverwalk in San Antonio, and Hotel Sorella CITYCENTRE in Houston, as well as the Lone Star Court under development in Austin, Tex. and the Hotel Sorella Country Club Plaza in Kansas City, MO. Valencia initially switched to Pegasus to leverage the company’s global preferred relationships with major travel management companies (TMCs) to tap into previously inaccessible sources for business.
In the first year using Pegasus’ UI chain code, Hotel Valencia Santana Row in San Jose saw a 10% increase in consortia business, and a significant 65% jump in BAR bookings. Houston’s Hotel Sorella CITYCENTRE became #1 in its comp set in the GDS within its first year of opening, while the Hotel Valencia Riverwalk in San Antonio maintained solid revenue as new competition emerged and a major source of business moved its headquarters from the city.

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