Vail Resorts' Interactive, 360-Degree Web Videos Place Website Visitors in the Middle of the Action
Vail Resorts, Inc. has integrated Immersive Media Company's Immersive Media interactive 360-degree videos on all five of its mountain resort websites for Vail, Beaver Creek, Breckenridge, Keystone, and Heavenly as part of its 2010 marketing campaign designed to give viewers a taste of the fantastic views and extraordinary experiences offered at each resort.
The videos bring the resorts to life, letting viewers take a 360-degree, interactive virtual tour of the mountains, villages and resort properties at the Vail, Beaver Creek, Breckenridge, Keystone and Heavenly resort websites. With a simple click and a drag of a computer mouse, they can virtually schuss down a run or wander through the villages from the convenience of their home computers. Even non-skiers or boarders can get a taste for what it feels like to carve down some of the world's greatest ski mountains by clicking on one of the videos on any one of the Vail Resorts websites.
Here are links to the Vail videos:
- http://www.keystoneresort.com/explore-keystone/virtual-tours.aspx
- http://www.beavercreek.com/the-mountain/virtualtours.aspx
- http://www.vail.com/mountain/explore-mountain/virtual-tours.aspx
- http://www.breckenridge.com/mountain/virtual-tours.aspx
- http://www.skiheavenly.com/video-and-interactive/virtualtours.aspx
"Immersive Media's 360-degree videos allow us to provide our website visitors with the true experience of each mountain resort, before they actually arrive. They can walk through our village base areas or head down a ski run. With the 360-degree video, they can look all around, and see the full landscape. It's an amazing point of view from an online perspective." says Charles Townsend of Vail Resorts interactive marketing team. "We employ a lot of video on our sites, and feel as if the interactive videos allow us to go one step further in bringing the experience of the great outdoors to life."
The Immersive Media videos can be accessed by clicking on the Virtual Tours button within the "Video" or "Explore Mountain" regions of each website. The videos are part of a new, integrated marketing campaign designed to provide up-to-the-minute and detailed insight into the resorts for visitors of all ages and interests. According to Townsend, this is part of Vail's strategy to shift away from traditional marketing efforts to a more strategic, interactive model of engagement with guests.
Immersive Media's patented video capture and display technology puts the viewer in the middle of the action. Each viewer can control his or her point of view, looking sideways, up, down or all around in 360-degrees, while also pausing or zooming in and out of the action.