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05/09/2017

Uncle Julio's Wins Paytronix' 2017 Loyaltees Award for Real Impact

Paytronix Systems, Inc., a provider of reward program solutions to restaurants and retailers, announced that Uncle Julio’s is the winner of its 2017 Paytronix Loyaltees Award for Real Impact. By turning the typical loyalty model upside down, Uncle Julio’s focused upon internal employees with a unique loyalty membership drive that resulted in an average of 2000 new members per store and more than 50% increase in total membership.
 
Having seen the initial success of its new Paytronix loyalty program and its ability to encourage large group visits — with corresponding large check totals — the management at Uncle Julio’s designed a new loyalty campaign to boost enrollment and membership. The program was designed to bring large parties into the store for loyalty redemptions, such as Appetizer Buffets.
 
The loyalty rewards were a big hit with guests, so Uncle Julio’s turned the focus of its membership drive campaign to its internal employees. Special incentives were designed to motivate servers and the front of house staff, so those employees interacting with guests became the driving force of the membership drive.
 
“At Uncle Julio’s, we know exactly how the loyalty program is performing, thanks to a data warehouse developed to combine loyalty and point of sale data in a consolidated reporting environment,” said Paul Marrero, System Administrator, Uncle Julio’s. “With Paytronix, we have access to data for each cashier ID, detailing loyalty signups, check-level sales detail and more. Having real-time data and accountability down to the level of each server was the key to being successful with guest signups.”