UK Burger King Franchise to Add Kiosks
A franchisee of Burger King in the UK, Welcome Break runs 44 service areas and 31 hotels across the UK. Welcome Break selected Tillster during a competitive vetting process, noting the software provider’s best-in-class kiosk technology as a primary driver for the partnership.
To date Welcome Break has launched Tillster-powered kiosk services at 28 stores and will soon launch at an additional location, each providing additional data to better inform customer offerings and meaningful interactions.
Seeking Seamless Experiences
When Welcome Break began its search for a kiosk partner, it prioritized those with practice creating superior ordering experiences through customization, speed of service and ease of transaction.
“It’s imperative that our guests are well cared for whenever they select Welcome Break, and so it was important that our Burger King kiosk partner offered the kinds of seamless, efficient and memorable experiences our travelers have come to know and expect. The digital customer ordering experience is extremely important ensuring customers can easily find what they are looking for,” said Kash Ghedia, Chief Information Officer at Welcome Break. “At the same time, we wanted our kiosk provider to have experience creating a roadmap for the future of ordering processes and technology. Tillster provided all this and more with its premium software and experience, as evidenced by its extensive history of delivering engaging encounters for well-known brands.”
Demand for Data
As Tillster continues to automate and improve brand interactions with guests, the kiosks provide another useful service that will allow Welcome Break to power further success at its Burger King franchises – data gathering. With each transaction, Tillster provides visibility into customer behaviors and preferences, helping brands to better understand customer upsell and cross-sell opportunities. And for the brand, the ability to see important metrics like uptime is also important.