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TrustYou Announces Partnership With B&B Hotels

B&B Hotels, one of Europe’s fastest growing hotel brands, decided to expand its collaboration with TrustYou’s all-in-one guest feedback platform for all 400 properties. Since 2012, TrustYou’s tools have helped B&B Hotels in Germany, Italy, and Poland to manage, leverage and improve their reviews and scores. The successful partnership has now led to an expanded collaboration for an additional 262 properties in France and 16 in Spain with the goal to ensure optimized review collection, management, marketing within one easy-to-use platform for the entire brand.

TrustYou’s reputation management features help B&B Hotels to gain valuable insights from guest reviews, benchmark against their competitors and evaluate what most impacts their hotel’s rating to improve the overall online reputation and quality. The use of TrustYou’s surveys helps the chain and all 400 properties to proactively solicit guest feedback in order to make the right staff and procedural adjustments and attain operational excellence. By making improvements that guests appreciate most, B&B Hotels can drive more loyal customers and increase guest satisfaction. The partnership also includes the integration of TrustYou’s Meta-Review* widgets and scores into the hotels’ websites to enhance the user and booking experience on their websites and to increase direct bookings.

B&B Hotels offer its award-winning Econochic hotel concept to business and leisure travelers alike and combine high-quality comfort with excellent service at attractive prices.

Fabrice Collet, CEO of B&B Hotels says: “Guest feedback is essential to the success of our brand and we are confident that with the customized setup, onboarding and service that TrustYou provides we can make the most out of our reviews. This way we can improve the guest experience and quality across Europe based on specific KPIs and requirements. Our properties in Germany, Italy, and Poland benefited a lot from TrustYou’s tools on both, an operational and executive level in the last years, and we decided to extend our partnership to the entire group in order to have a consistent tool in all countries.

TrustYou will furthermore assist the group with its tools for all new country openings Brazil, Belgium, Switzerland scheduled for 2018 to assure the best possible guest feedback management from the start.

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