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TripAdvisor Announces New Partnership With IHG

TripAdvisor announced a partnership with IHG to include all the company's hotel brands in the TripAdvisor instant booking marketplace. In the coming months, consumers will be able to instantly book rooms at IHG properties directly, without leaving the TripAdvisor site or app. With nearly 5,200 hotels and 770,000 guest rooms in almost 100 countries, IHG is the latest global hotel organization to join TripAdvisor instant booking.
Users simply tap or click "Book Now" to initiate an instant booking. During the process, TripAdvisor prominently features text and branding to let the user know that InterContinental Hotels & Resorts or one of the other IHG brands (e.g., Holiday Inn Hotels & Resorts, Kimpton, Crowne Plaza Hotels & Resorts) will handle the transaction and customer service.
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