TravelClick: North American Hoteliers Welcome Uptick in Rates & Bookings Across All Travel Segments

TravelClick, a global provider of data and revenue-generating solutions for hoteliers, released new data from the company’s January 2018 North American Hospitality Review (NAHR). According to this data, North American hoteliers are starting the New Year with gains across all travel segments in the first quarter of 2018, up 0.7 percent in average daily rates (ADR) and up 2.1 percent in bookings.

The transient leisure segment in particular stands out during the first quarter, with bookings up an impressive 6.8 percent and strong revenue per available room (RevPAR), up 7.3 percent.

Twelve-Month Outlook (January – December 2018)

For the next 12 months (January – December 2018), transient bookings are up 3.2 percent year-over-year, and ADR for this segment is up 1.2 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is up a solid 6.3 percent in bookings, and ADR is up 0.9 percent. Additionally, the transient business (negotiated and retail) segment is down -0.7 percent in bookings, but ADR is up 2.5 percent. Lastly, group bookings are up 1.9 percent in committed room nights* over the same time last year, and ADR is up 1.8 percent.

 

NAHR First Quarter 2018 Outlook
	ADR	Reserved Occupancy	RevPAR
All Travel Segments	0.7%	2.1%	2.8%
Group Only	1.1%	0.1%	1.2%
Transient Only                                                                                                  (Business + Leisure)	0.6%	3.1%	3.7%
Transient Business	1.9%	-1.2%	0.7%
Transient Leisure	0.5%	6.8%	7.3%

 

NAHR Second Quarter 2018 Outlook
	ADR	Committed Occupancy
All Travel Segments	2.5%	2.3%
Group Only	5.2%	2.5%
Transient Only                                                                                                  (Business + Leisure)	1.7%	1.8%
Transient Business	3.7%	0.7%
Transient Leisure	0.9%	2.9%

 

The January NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by January 1, 2018 from the period of January to December 2018.

*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity

The first quarter is comprised of forward-looking data from January through March 2018.