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TravelClick Launches Artificial Intelligence-Powered Campaign Advisor

TravelClick, a global provider of data and revenue-generating solutions for hoteliers, announced the launch of Campaign Advisor on the Company’s Guest Management Solutions (GMS) platform. Powered by data from billions of customer touchpoints across the entire guest journey, Campaign Advisor allows hoteliers to better target their marketing and drive more direct bookings. Campaign Advisor’s AI-powered, predictive algorithm maximizes bookings for hotels by determining the best send time for each guest.

Hotels can set allotted windows of time to send marketing campaigns, and Campaign Advisor will automatically optimize the send time for each guest algorithmically. This new feature is part of TravelClick’s ongoing strategy to create data-driven marketing approaches that personalize the guest journey – from email marketing to upgrade offers.

Following TravelClick’s launch of its AI-powered Guest Messenger last year, Campaign Advisor is the next advance in data-driven marketing that’s available to hoteliers, allowing them to maximize revenue by engaging the right guests at the right time. It was built to be seamless and user-friendly and also to automate and optimize marketing campaigns to better target guests with no additional manual work required. Using artificial intelligence, it continues to evolve with better predictions about when a guest is most likely to book.

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