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TravelClick Adds Eight Brands to Its Demand360 BI Solution

TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, announced that the Company’s future-looking business intelligence solution, Demand360, recently partnered with eight major international brands, vastly expanding its network of global data providers. The data available via Demand360 empowers hoteliers across the globe to maximize revenue based on in-market trends.

New international brands that have joined the Demand360 program include:

With these additions, more than  22,000 properties around the world contribute their future and historical data to the program, with many more coming soon. Demand360 is a competitive market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and competitive share by segment and channel. With a more comprehensive picture of hotel demand over time, hoteliers can better optimize revenue management, distribution and marketing strategies.

“Upon reviewing Demand360’s future occupancy and revenue data, we knew that this forward-looking information would vastly change how we manage strategic pricing, distribution and marketing decisions,” said Riko van Santen, Vice President, Digital Strategy and Distribution, Kempinski Hotels. “As data continues to change the industry, these insights are invaluable, because they allow us to optimize our revenue strategy and increase guest demand.”

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