TravelClick Acquires Hospitality CRM Solutions Provider Digital Alchemy

TravelClick, a global provider of data and revenue-generating solutions for hoteliers, announced that it has purchased Dallas-based Digital Alchemy, a Customer Relationship Management (CRM) and email marketing solutions provider for hotels and spas around the world. For nearly two decades, Digital Alchemy has created state-of-the-art CRM and digital marketing solutions that help drive revenue and boost guest loyalty for hotels, resorts and spas. Digital Alchemy’s founder and CEO, Don Hay, will join TravelClick as part of the acquisition. Terms of the transaction were not announced.