TransPerfect Helps Pestana Hotel Group Increase Revenue from International Websites by 75%
TransPerfect, a provider of language and technology solutions for global business, announced that its client Pestana Hotel Group has seen online revenues increase more than 75% in key international markets. These gains are directly related to their efforts to localize their sites into the preferred languages of their customers.
Founded in 1972 with a single property on Madeira Island, Pestana has grown to become one of Portugal's largest hotel and leisure hotel chains with more than 11,000 rooms and almost 100 hotels across 16 countries. Increasing direct bookings in both existing and emerging markets was a major priority for the group. Therefore, Pestana invested in localizing their websites and booking engines—the result: increased customer acquisition and retention.
Pestana engaged TransPerfect to provide localization services through the GlobalLink® translation management system, which simplifies the creation, deployment, and maintenance of multilingual content. To help guide overall strategy, TransPerfect analyzed Pestana's site users, performed ROI projections, and worked to identify the best languages that would maximize new opportunities for each individual property. TransPerfect's research highlighted three new focus languages for Pestana: Dutch, Italian, and Russian—direct bookings increased significantly in these markets.
"Growing direct bookings from international visitors to our hotels has been a key part of our strategy. TransPerfect provided a clear and data-driven approach that helped us maximize our digital ROI. We selected them based on their extensive experience in the hospitality sector, and the results have produced significant growth in the markets selected for localization," said Luis Monteiro, Executive Board Member for Digital, Product, Marketing, and CRM at Pestana Hotel Group.