Tivoli Lodge Targets Higher Digital Marketing ROI with Consumer Intelligence

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Tivoli Lodge Targets Higher Digital Marketing ROI with Consumer Intelligence

01/19/2015
Vail-based Tivoli Lodge is using its nSight consumer intelligence to enhance performance on digital marketing campaigns. nSight captures more than 80 million searches and bookings for hotels daily across third-party websites worldwide. providing in-depth consumer insights based on geography, profile and search behavior. The #1 TripAdvisor ranked hotel in Vail, Tivoli will use nSight consumer shopping data to focus media targeting, increase international travelers and grow its direct and OTA bookings. 
 
nSight improves hotel marketing and revenue management capability by providing an unprecedented view of how travel consumers shop online. For the first time, Tivoli Lodge can see how it stacks up against other hotels on travel websites for search and conversion, as well as best available rate (BAR) and how those rate changes impact future demand. By understanding the behaviors, profiles and travel intent of consumers and benchmarking against its competitors, Tivoli Lodge can make better targeting and pricing decisions that position it to win share.
 
Tivoli Lodge can benchmark its performance on travel websites worldwide against hotel competitors in Colorado, Nevada or even France.  Its marketing and revenue management teams will know search-to-book lead times for key markets and forward-looking demand for up to 90 days.  With visibility into search and conversion for travel websites, Tivoli can see campaign impact in almost real time and make changes to optimize ROI.  Using the profiles of active shoppers, marketing teams can align web and social media content, build website packages and offer OTA promotions to increase bookings from both direct and third-party channels.
 
nSight works with Tivoli Lodge through a partnership with its digital agency, Utah-based GCommerce, a hospitality-focused hotel web marketing company and member of nSight's nGenius Community, a partner program focused on data-driven digital marketing.
 
Advanced consumer intelligence and booking trend analytics help level the playing field for independent hotels and resorts like Tivoli competing in the international winter destinations market with large, multi-property players.
 
nSight is a secure cloud-based BI application that benchmarks a hotel's performance on third-party websites worldwide against competing hotels and resorts. Hotel users apply this consumer shopping intelligence to improve decision making, optimize rate, increase online bookings and grow share over competitors.