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02/10/2020

Tim Hackbard Returns to Del Taco as Chief Marketing Officer

Tim Hackbardt is returning to lead the marketing efforts at Del Taco.

Del Taco Restaurants, Inc. announced that Tim Hackbardt has been appointed Chief Marketing Officer.

Hackbardt is a restaurant industry veteran with over 27 years of experience and has led or advised numerous restaurant chains as a marketing executive and brand consultant across the quick-service, fast-casual, family dining, casual and polished-casual categories. Among these brands are BJ’s Restaurant & Brewhouse, Rubio’s, Pieology, Steak ‘n Shake, Johnny Rockets, and Lucille’s Smokehouse Bar-B-Que. He has a proven track record of driving sales and traffic profitably while building strong differentiated brands.

Hackbardt’s experience also includes four years (1999-2003) leading marketing for Del Taco. 

John D. Cappasola, Jr., President and Chief Executive Officer of Del Taco, said, "Tim ... has a deep, hands-on appreciation of Del Taco’s differentiated QSR+ positioning and of the importance of being nimble.”