Del Taco Restaurants, Inc. announced that Tim Hackbardt has been appointed Chief Marketing Officer.
Hackbardt is a restaurant industry veteran with over 27 years of experience and has led or advised numerous restaurant chains as a marketing executive and brand consultant across the quick-service, fast-casual, family dining, casual and polished-casual categories. Among these brands are BJ’s Restaurant & Brewhouse, Rubio’s, Pieology, Steak ‘n Shake, Johnny Rockets, and Lucille’s Smokehouse Bar-B-Que. He has a proven track record of driving sales and traffic profitably while building strong differentiated brands.
Hackbardt’s experience also includes four years (1999-2003) leading marketing for Del Taco.
John D. Cappasola, Jr., President and Chief Executive Officer of Del Taco, said, "Tim ... has a deep, hands-on appreciation of Del Taco’s differentiated QSR+ positioning and of the importance of being nimble.”