Tillster’s 2022 Delivery Index: Consumers Want Branded Delivery Experiences In 2022

Anna Wolfe
Senior Editor, Restaurants
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Tillster released its fourth Delivery Index, revealing how customer attitudes towards delivery programs from Quick Service (QSR) and Fast Casual restaurants have shifted since the pandemic struck in 2020.

The Delivery Index shows that QSR and Fast Casual restaurants saw rising consumer demand for branded delivery experiences in the post-COVID marketplace: 81% of survey respondents say they’ll order online for delivery the same amount or more often in 2022.

“The pandemic completely upended the restaurant industry in 2020, forcing restaurants to adopt a decade’s worth of technology in a matter of weeks, just to stay alive,” says Hope Neiman, Chief Marketing Officer at Tillster. “But, as our 2022 Delivery Index reveals, consumers today are more comfortable with delivery technology, and as such, behaving more predictably in the ways they utilize these channels. Restaurant brands can use this knowledge to drive continued growth in delivery tech adoptions and create customer experiences that will deliver higher profits for their brand.”

The index also finds that organic and third-party delivery programs are received differently across three key demographic variables: age, region and household size. Those findings are among many in the full index.

Three key consumer takeaways from the 2022 Delivery Index include:

Pandemic Accelerated Adoption

 

The COVID-19 pandemic accelerated delivery adoption among guests, and this trend toward delivery shows no signs of slowing down in the months ahead.

Customer Desires Clarified

Customers are driven by convenience, transparency, short wait times and bad memories. They prefer transparency in fees, delivery under 40 minutes, tech-driven convenience factors like location-based delivery and high-quality food above all else.

Age Defined Delivery Preferences


Age is much more than a number when it comes to delivery, instead offering a consistently useful determinant of preferences among delivery consumers.

For Tillster’s full 2022 Delivery Index, visit tillster.com/delivery-index-2022-q1.

Methodology
The survey was conducted online within the United States by Dynata October 1 – October 8, 2021, among 1,000 adults 18+ in the United States. No more than 20 percent of respondents are from any one state, and respondents must have eaten at a QSR or Fast Casual restaurant three times in the past three months.

 

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