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The Tides Inn Revamps Website, Distribution Strategy

The Tides Inn, a four-diamond Chesapeake Bay hotel, selects Hospitality eBusiness Strategies (HeBS) as its exclusive Internet marketing provider. In agreement with the partnership, HeBS designed a custom website for the hotel and has launched a comprehensive direct online distribution strategy in an effort to boost The Tides Inn's Internet marketing presence and significantly increase ROIs.

HeBS strategically designed The Tides Inn website to be user friendly, booker-friendly, customer-interactive friendly, search engine-friendly, and to position the property as the premier luxury accommodation option in Irvington, Virginia. HeBS services also include marketing to The Tides' major feeder markets and customer segments by way of search engine marketing including local search, email marketing, online press releases, online sponsorships, and strategic linking. Additionally HeBS has implemented a destination strategy that will leverage the popularity of the destination and Omniture website analytics as well as providing professional development services.
Some of the redesigned website's features include:
  • Rich visual content, including Flash animations, video and visual galleries
  • Easy to use, consistent 4-tiered navigation addressing all key customer segments
  • Enhanced textual and destination content on the new website
  • Rich customer segmentation content and interactive features targeting website analytics and campaign tracking tool by Omniture Analytics
  • Comprehensive online reservations functionality
  • New website optimized for premier placement in the search engines
  • Interactive mapping and hotel directions using Google Maps API

"We selected HeBS from 14 website design and Internet marketing vendors and in less then 60 days, they have exceeded our expectations dramatically by delivering a website that has since won praise from guests and partners alike," says Peter Regan, director of sales and marketing for the Tides Inn. "Additionally, the website has already started to generate significant revenues for the property. We are confident that the new website and the comprehensive Internet marketing campaigns implemented will produce excellent return-on-investment in an impressively short time."

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