TGI Friday's Launches 'Buy Your Friend A Beer' Facebook App

Friday's has launched a new Facebook application, Buy Your Friend A Beer. Any Facebook user 21 years and older can buy their Facebook friends up to five beers simply by "liking" the Friday's fan page and placing an order through the custom tab. Recipients receive an electronic gift card to redeem in restaurant. The purchase price is set at $5, regardless of the recipient's regional location, and is redeemable for any beer of choice, non-alcoholic beverage or food item at any local T.G.I. Friday's.

 

The Buy Your Friend A Beer app is an extension of Friday's summer-long celebration of the relationship between great food and a cold draft, pairing innovative dishes with the bold, hoppy flavors of regional craft beer. Introduced last month, Friday's is offering menu items that incorporate beer into the food recipe. Entree examples include the Black Angus Brew House Steak which is prepared with a beer and citrus marinade, and the Ale House Baby Back Ribs which are slow-cooked and fire-grilled with craft beer. With the new application, guests can easily pair a beer with their meal, courtesy of a Facebook friend.

 

"Who doesn't love being treated to a beer? Whether to celebrate or commiserate, friends have been buying friends beers for centuries and our guests are no exception to this tradition," says Shannon Gewinner, vice president, brand marketing, T.G.I. Friday's. "No matter the time or place, our guests can share that Friday feeling and use this latest app to surprise their Facebook friends, including dads, with a cold one this summer."

 

Along with a wide variety of draft and bottled beer available at Friday's, guests redeeming an e-gift card can also choose from the following, new regional craft beer selections (availability varies by state):