In the Day 2 MURTEC keynote, Phil Crawford, CTO of CKE Restaurants, known for its Carl’s Jr., Hardee’s, Green Burrito and Red Burrito brands, shared his thoughts on the technology transforming restaurants now and in the future.
Crawford said he sees drive-thrus as “truly an avenue for growth,” for not only QSRs, but also fast casual and other restaurant formats. Drive-thru visits have increased 36% since the early days of the pandemic with 9 out of 10 visiting in the last month, according to the State of What Feeds Us report.
He also shared a real-world approach to artificial intelligence: “If you can leverage AI ... to inject orders automatically, it becomes a leverage point moving forward.”0
His bottom line? “If you can make it one frictionless environment, from ordering to payment to food, you are going to win.”