It’s critical for restaurants to provide a consistent brand image and customer journey both online and offline - for dine-in, pick-up, and takeout, and across devices. The journey starts from browsing to ordering to payment, through to preparation and fulfillment.
More than 50 restaurants in the Greater Atlanta market feature a dedicated off-premise service line to support growing digital business driven by online orders and an increase in catering demand. The brand also installed new a new POS system to make checkout faster and more secure.
At MURTEC, Marc Butler, SVP, Strategic Planning/Off Premise, HOA Brands, shared recent tech initiatives that have made a difference at Hooters and its fast-casual concept Hoots Wings and its virtual brands.
