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05/09/2022

Taco John's Updates Loyalty Program to Gain Data-Driven Insights

QSR introduces Bigger Bolder Rewards featuring a tiered point system.
Anna Wolfe
Senior Editor - Restaurants
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Taco Johns loyalty
By receiving data-driven insights from Bigger Bolder Rewards, this QSR will be able to better understand its guests’ preferences and evolve as a brand.

Taco John’s has rolled out a new and improved loyalty program.

Along with redeeming rewards, members now have access to exclusive offers, limited-time items and upcoming initiatives through the program,, which is a points-based program, named “Bigger Bolder Rewards.” Fans who join can earn 10 points for every $1 they spend in-store, in the drive-thru or through mobile or delivery orders made on the App. After accumulating 200 points, users will be able to unlock Taco John’s menu items.

Data-Driven Insights

“At Taco John’s, we’re committed to elevating the guest experience and engaging our fans in new ways,” said Chief Marketing Officer Barry Westrum. “By receiving data-driven insights from Bigger Bolder Rewards, we will be able to better understand our guests’ preferences and evolve as a brand to create even more craveable, premium items.”

39% of restaurants say using data to understand guest preferences and behavior is driving their next POS upgrade, according to HT's 2022 POS Software Trends report

Bigger Bolder Rewards loyalty points expire after about six months.