Taco Bell, T-Mobile Partner on Pop-Up Stores
Open July 23-25 to New York, Los Angeles and Chicago, T-MoBell stores served limited edition T-MoBell Freeze, free tacos and co-branded merch, DJs and in-store celebrity appearances.
The promotion was free and open to the public -- and generated buzz on social media.
When the duo launched free tacos every week on T-Mobile Tuesdays, TacoBell.com had its highest online order day ever, and T-Mobile Tuesdays was number one in the App Store. Customers have received 14 million+ free tacos from the app.