Taco Bell Receives Innovation Award for Self-Service Technology
Elo has recognized Taco Bell Corp. for excellence in design and deployment using Elo’s Android architecture in its kiosks.
According to an Elo blog post, the Mexican-inspired restaurant brand is rolling out kiosk ordering capabilities nationwide that feature EloView. The self–order solution seamlessly extends Taco Bell’s mobile customer experience into the physical restaurant and will soon be in 6,000 locations.
Rafik Hanna, Taco Bell’s senior director of information technology, accepted the award following a presentation showcasing the success of kiosks with consumers.
“Technology, and new ways of improving access, are enabling us to create a best-in-class in-restaurant digital experience – for both our customers and team members,” said Hanna. “The Elo team is helping us achieve key components of our digital strategy – providing integrated kiosk solutions and frictionless interactive experiences throughout our restaurants.”
Taco Bell’s digital strategy, named “All Access,” includes growing and improving customer–geared interactive experiences and enabling access to the brand however the customer desires it – including kiosks, mobile and e–commerce ordering, delivery capability and large group ordering.
Taco Bell chose the touchscreen, configured it to optimize the customer interaction, connected it with EloView, and it is now securely controlling and managing thousands of devices.
EloView software helps customers like Taco Bell simplify management and security of devices and content. Taco Bell can deploy and manage their entire network from a central location – helping reduce operating costs while increasing up time and security. The touchscreen computers deployed include Elo’s versatile I–Series 2.0 22–inch all–in–one devices, built for high-traffic, public environments.