Taco Bell Offers Personalized Menu Recommendations to Mobile App Users

Certona, a provider of omnichannel personalization, has partnered with quick-service restaurant Taco Bell to create personalized experiences for its guests who use the mobile app. This solution enables Taco Bell to support individual guest preferences, past dining history, location, weather and restaurant specific menus and pricing.

As Taco Bell continues to create an innovative omnichannel customer experience in the QSR industry, the company plans to show guests the most relevant menu items, promotions and content based on a particular individual and visit. Additionally, the company accounts for different menu items and pricing across regions to provide guests a tailored experience. Taco Bell’s continuing collaboration with Certona has been powering individualized customer experiences through its mobile app since early 2019.

“...We know each of our fans has their favorites and their own preferences. As a forward-looking company, we’re using the latest machine learning and AI technology to better deliver on those individual preferences,” said Derrick Chan, Director eCommerce, Taco Bell. “That’s why we are thrilled to work with Certona and leverage their proven personalization platform with real-time support to present our fans with the most immediately craveable menu items every time they use our app, reducing the ordering friction and satisfying their appetite.”