Taco Bell Adds 'Veggie Mode' to Kiosk
On March 12, Taco Bell officially activates Veggie Mode, a single-swipe feature that instantly transforms the menu to show only vegetarian items on self-service ordering kiosks nationwide.
Veggie Mode makes it easy for consumers to gain instant access to Taco Bell's nearly 50 American Vegetarian Association (AVA)-certified items.
Taco Bell has also expanded its amount of AVA-certified vegetarian ingredients. Customers can further customize their orders while in Veggie Mode.
"We've been doing vegetarian for a long time, but that is not enough for us. People should be given more options than one plant-based choice," says Missy Schaaphok, RDN, Taco Bell's Global Nutrition & Sustainability Manager. "At Taco Bell, celebrating vegetarian is more than just a trend, it is something we do every day of the week. With Veggie Mode, we are proud to make it even easier to order plant-based options that vegetarians and non-vegetarians can agree are delicious."
Veggie Mode is another extension of Taco Bell's leadership in food and digital innovation, establishing plant-based offerings as a sustained focus area for the brand moving forward. These are the latest steps in Taco Bell's extensive vegetarian history, building off its first-ever dedicated vegetarian menu board in 2019 and a goal to be the top QSR for vegetarians in early 2020.