Tablet Hotels Survey: Consumers Optimistic About Travel In 2021
Tablet Hotels, the hotel experts at the MICHELIN Guide, today revealed new data that shows consumers are feeling increasingly optimistic about travel in 2021, with the number of travelers booking stays 90 or more days out growing 208% over the November 1–December 9 period versus the prior four-month period. The data indicates there is significant pent-up demand for travel and that consumers are growing more confident about traveling safely again in the new year as global vaccine efforts accelerate.
The company also announced the launch of the Tablet Recovery Pledge, which is designed to provide travelers with more information about the enhanced safety measures participating hotels are taking to help prevent the spread of the novel coronavirus. More than 1,000 of Tablet's partner hotels have taken the pledge and confirmed they are acting responsibly to support the health and well-being of guests and staff.
"We launched the Recovery Pledge to give travelers extra peace of mind when choosing a Tablet destination and to give hotels on our platform the opportunity to explain their enhanced health and safety measures," said Lucy Lieberman, Chief Marketing Officer of Tablet. "Our hotels have always held themselves to the highest standards when it comes to guest safety and sanitation, and they were eager to share the additional steps they were taking during the pandemic, so travelers can book their stays with confidence."
The Recovery Pledge is the latest in a series of initiatives Tablet has launched in collaboration with its hotel partners to help them meet consumers' unique travel and work needs amid the ongoing pandemic. The company is also partnering with 25 selected hotels to make rooms available by the day at reduced rates for those looking for a safe and inspiring remote office workspace. Consumers in New York City, Los Angeles, Washington, DC, Chicago, Dallas, Miami, Austin, Nashville and London now have the option of booking a room at a Tablet hotel to use during business hours for a refreshing change of pace from their home or corporate office.
Tablet has also recently expanded its Tablet Plus selection, giving travelers even more reason to begin planning trips and getaways again. The company has added hundreds of properties to the VIP program, bringing the total number of participating hotels to over 1,000. Tablet Plus program members receive access to upgrades, member-only sales and other exclusive benefits at Tablet Plus hotels as well as dedicated concierge-level assistance from Tablet's team of travel specialists.
Tablet Recovery Pledge Methodology
To create the Recovery Pledge, Tablet first compiled research on COVID-19 hotel safety guidelines set by the US Centers for Disease Control and Prevention (CDC), local authorities in various markets, hotel unions, and travel and hospitality brands. Tablet then crafted a survey based on the research and sent it to all hotels with whom the company has a direct relationship. The survey was designed to focus on three critical categories:
- Implementation of safety and cleaning measures related to COVID-19
- Providing access to personal protective equipment for all staff and guests
- Adherence to government-recommended actions designed to slow and prevent the spread of COVID-19
More than 1,000 hotels are participating in Tablet's Recovery Pledge.