Subway Partners with SiteZeus on Development Strategy

The Subway restaurant chain said it partnered with Florida-based location intelligence leader SiteZeus to augment its development strategy by adding data driven location intelligence with advanced geospatial technology and visualization. Combined with its own market data, Subway is confident it will now have more thorough and accurate insights and suggestions for growth in every market.
"Our focus is on a strategic development strategy to make sure Subway franchisees have the greatest opportunities to successfully grow their businesses," said Chief Development Officer Don Fertman. "Our Development Agents review an incredible amount of information to determine where to locate new or relocate existing restaurants in each market. With the addition of the SiteZeus platform, we will be able to better evaluate how individual locations will perform and affect the trade area while providing analytical tools for overall market realignment."
The companies will work together to both enhance the customer experience and streamline franchise processes.
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