SUBWAY Launches Digital Group to Transform Guest Experience
The launch of SUBWAY® Digital, a new division for SUBWAY® restaurants, kicks off a multi-faceted, multi-year guest experience revolution for the quick-service leader. Created in collaboration with Accenture, SUBWAY® Digital will build a comprehensive omni-channel strategy and implementation support team to enhance engagement and build loyalty.
"We've worked to provide guests with a fresh and innovative experience for 50 years," said Suzanne Greco, SUBWAY® restaurants president and CEO. "We were the first to bake bread fresh daily, and the first to offer guests the opportunity to customize their sandwiches. With the creation of SUBWAY® Digital we are committed to making the guest experience as meaningful, convenient and contemporary as possible, across all channels."
The SUBWAY® Digital team is evaluating all aspects of technology, from consumer-facing loyalty programs and the SUBWAY® App to back-end design, identifying new initiatives to personalize engagement with guests. New initiatives will be announced as they are developed, as early as 2017.
"We've worked to provide guests with a fresh and innovative experience for 50 years," said Suzanne Greco, SUBWAY® restaurants president and CEO. "We were the first to bake bread fresh daily, and the first to offer guests the opportunity to customize their sandwiches. With the creation of SUBWAY® Digital we are committed to making the guest experience as meaningful, convenient and contemporary as possible, across all channels."
The SUBWAY® Digital team is evaluating all aspects of technology, from consumer-facing loyalty programs and the SUBWAY® App to back-end design, identifying new initiatives to personalize engagement with guests. New initiatives will be announced as they are developed, as early as 2017.