Study: Customers Have Big Appetite for Delivery
Tillster, a provider of digital ordering and engagement solutions for restaurants, has released its Delivery Index, a study that reveals how quick service and fast casual restaurants can use delivery to drive orders and build customer loyalty.
Tillster partnered with research firm SSI to survey 2,000 QSR and fast casual customers on their delivery habits and preferences, to help restaurants craft their delivery strategy. A key finding from the study shows a majority of customers prefer ordering directly from a restaurant website or mobile app as their first choice, while fewer customers prefer ordering from third-party aggregators.
Restaurants that have their own apps can capture customer data, which is an important element in enabling remarketing and retention.
Delivery Drives Orders
Customers of all ages report they would order from their favorite restaurants one extra time per month if delivery was offered, resulting in increased repeat orders from their loyal customer base.
More than 55 percent of customers prefer ordering directly from a restaurant website or mobile app - likely because they crave direct interaction with their favorite brands. And when it comes to delivery fees, they also want to know what they’re paying for, with most preferring a designated delivery fee over higher delivery menu prices.
Download the full Delivery Index here for more details.