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Studio Movie Grill Launches CashStar-Powered Digital Gift Cards

Studio Movie Grill (SMG), the leader of in-theater dining exhibition, is leveraging the CashStar Commerce platform to power its digital gift card program. Delivering a personalized experience for both the sender and recipient, digital gift cards offer consumers convenient gifting options, and enable brands like SMG to execute targeted marketing campaigns that drive gift card sales and theater visits.
With more than 200 screens across nine states, SMG has modernized the traditional movie-going experience by combining first-run movies with in-theater dining service. The company is known for its ability to innovate and maximize movie and menu offerings, and CashStar extends that same high-quality, time efficient experience to SMG’s gift cards.
CashStar Commerce is a cloud-based platform that enables SMG to manage all direct-to-consumer gift card sales – including online sales of plastic cards – and provides the marketing team with additional capabilities to inspire purchases through proven promotional strategies, such as its current promotion: send a $25 digital gift card and receive a $5 bonus card for yourself. In addition, SMG will be taking advantage of CashStar Commerce’s business application to scale the company’s B2B efforts.
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