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Steigenberger Hotel Group to Leverages Guest Intelligence Analytics

Luxury German hotel brand Steigenberger Hotel Group has entered a new strategic partnership with ReviewPro, a provider of online reputation and guest satisfaction management analytics for the hotel and restaurant industry.
ReviewPro’s solution will support Steigenberger Group in fine-tuning guest experiences at almost 40 properties in Germany, Austria and Switzerland, the Netherlands, Belgium as well as recently inaugurated hotels in Egypt and China. 
ReviewPro provides critical insight into operational and service strengths and weaknesses by aggregating hundreds of millions of online reviews and mentions from over 100 online travel agencies (OTAs), review websites and social media platforms. The company helps 11,000 hotel organizations of every size, in over 90 countries, to boost client satisfaction, online reputation and increase revenue through carefully monitoring and responding to guest feedback.

At the heart of ReviewPro’s analytics is the Global Review IndexTM (GRI), the industry standard online reputation score for hotels. Hoteliers use the GRI to analyze online reputation performance of a hotel or group of hotels, make comparisons between properties and compare the evolution of a brand’s online reputation with direct competitors. 
Steigenberger Hotel Group will also benefit from ReviewPro’s fully-integrated Guest Satisfaction Survey (GSS) tool by creating surveys to collect, analyze and act on direct guest feedback. ReviewPro will provide the group with detailed 360-degree guest intelligence (online reviews and direct surveys) from a single dashboard, simplifying the task of implementing operational and service improvements.

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