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11/10/2021

Staycity Aparthotels Implements IDeaS Optix with Immediate Operational and Commercial Gains

IDeaS delivers greater efficiency and clarity to Staycity’s cluster revenue management approach.
Michal Christine Escobar
Senior Editor (Hotels)
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IDeaS, a SAS company, a provider of hotel revenue management software and services, announced today that Staycity Aparthotels has implemented IDeaS Optix™—an advanced reporting and analysis module for IDeaS G3 Revenue Management System (RMS)—at over 20 of its properties across Europe.

Having used IDeaS to optimise revenue since 2014, Staycity will now leverage Optix to provide greater granularity at an enterprise level as it emerges post-pandemic with the industry’s most customisable revenue analysis BI tool. Optix delivers instant access to rolled up data to recognise multi-property trends and better prioritise time and resources.

Paula Mullaney, commercial director, Staycity Aparthotels, said: “Optix has become the revenue team’s go-to first thing each day, but I’m using it every day as well, in every meeting, along with the other heads of our commercial team. We’re all seeing Optix as our one source of truth. I would say it’s easily cut out 10 hours a week of work for me alone.”

Emma Buckley, head of revenue management, Staycity Aparthotels, said: “The ease of use of the tool has given the revenue team so much more time for analysis. They want to allocate certain times every day to make sure they're using it because they get excited about it and want to see how they've improved. It’s definitely changed their working day and given them more time to be a lot more strategic. The entire IDeaS team we worked with has the right background and understood what we needed at every level.”

Sanjay Nagalia, chief operating officer and chief technology officer, IDeaS, said: “We are honoured to expand our partnership with Staycity Aparthotels as they leverage IDeaS Optix to better visualise performance data across their growing portfolio. We developed Optix to provide a first-of-its-kind, holistic, estate-wide assessment of revenue health. Staycity is the perfect use case, and I am pleased to see their quick adoption and success with Optix, using it to identify trouble spots, recognise micro and macro booking trends, measure key performance indicators and easily slice and dice their data.”