Starbucks to Reimagine Airport Experience
Airport hospitality group OTG and Starbucks have teamed up to introduce a re-imagined customer experience at US airports, with a focus on new experiential concepts and innovative technology.
Coffee Delivered to Your Gate?
OTG and Starbucks will introduce a variety of traditional and experiential locations, while exploring new technology to better serve customers anywhere in the terminal. Locations will be thoughtfully placed and move throughout the airport depending on time of day, providing travelers a Starbucks experience at their gate upon departure or arrival.
With a shared emphasis on providing a quality customer experience, this new partnership with OTG looks to usher in a new dynamic approach to how travelers get their Starbucks in the airport environment.
"Our mission is simple: deliver our guests what they want in the most efficient, frictionless way possible," said Rick Blatstein, OTG CEO. "This collaboration will allow us to introduce a fully re-imagined Starbucks customer experience, ensuring guests access to their preferred cup anywhere in the airport."
The plans to reinvent the CX at airports coincides with the coffee retailer's plan to develop new retail experiences.
"Our partnership with OTG will allow us to expand our footprint and reach more customers across U.S. airports. We will also bring new innovations to the market and elevate the overall Starbucks Experience for partners and customers. This includes new store concepts and digital capabilities that meet our customers where they are in their particular travel journey," said Henry Klein, Starbucks senior national account executive – travel.
Ranked among the World's 50 Most Innovative Companies by Fast Company Magazine, OTG is a restaurateur that operates more than 350 restaurants and retail concepts in 10 airports across North America.