Starbucks, Delta Air Lines Launch Loyalty Partnership
Starbucks Coffee Company and Delta Air Lines have formed a strategic partnership that will offer members of Delta SkyMiles and Starbucks Rewards, two of America’s most highly regarded loyalty programs, the ability to unlock even more ways to earn rewards at Delta and Starbucks.
U.S. customers who are enrolled in both Delta SkyMiles and Starbucks Rewards loyalty programs can easily link their accounts by visiting either deltastarbucks.com or starbucksdelta.com. Once the accounts are linked, members will earn one mile per $1 spent on eligible purchases at Starbucks, and on days when enrolled members have a scheduled flight with Delta, they will earn double Stars on eligible purchases at participating Starbucks stores. This new benefit is open to currently enrolled members as well as new members of the companies’ loyalty programs.
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“Starbucks Rewards and Delta SkyMiles are centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love,” said Ryan Butz, vice president, loyalty strategy and marketing at Starbucks. “We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards”
Over the last five years, U.S. membership in Starbucks Rewards has more than doubled, with more than 27 million U.S. 90-day active Starbucks Rewards members as of July 2022. Earlier this year the company expanded mobile order and pay to Starbucks stores located in major airports across the U.S.
“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,” said Prashant Sharma, vice president of loyalty at Delta. “Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”
Earlier this year, Starbucks announced Reward Together, a program that allows Starbucks Rewards members to link their accounts with some of the world’s leading brands’ loyalty programs, adding new benefits and ways to earn Stars that were not possible before. Starbucks Canada launched account linking partnerships with a travel partner in 2021 and a financial institution in 2022. Delta is Starbucks’ first U.S. partner in this program.
Customers can join Starbucks Rewards at starbucks.com/rewards and Delta SkyMiles at delta.com/join-skymiles.
Last month, Starbuck how it is integrating NFTs with its loyalty program to create an accessible Web3 community that will enable new ways to engage with members and employees.