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09/22/2021

Sparkfly, Lunchbox Team Up to Offer Personalized Restaurant Experiences

With behavioral data, brand marketers can easily implement instant campaign optimizations and create powerful digital experiences and activations that drive stronger engagement.
Anna Wolfe
Senior Editor - Restaurants
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Sparkfly Lunchbox team up
Lunchbox and Sparkfly will work together to deliver marketing programs that strengthen the guest-restaurant relationship.

Sparkfly, an award-winning offer management solutions company, and Lunchbox, a next-gen enterprise online ordering engine for restaurants, are teaming up to empower restaurants with new ways to surprise and delight customers through personalized, uniquely tailored offers, rewards, communications, and digital mobile and online ordering capabilities.

The partnership will merge Sparkfly's offer management, digital wallet and transaction services with Lunchbox's mobile and online ordering technology and customer data platform (CDP), bringing to life real-time offer redemption data for restaurants. The two companies will work together to deliver marketing programs that strengthen the guest-restaurant relationship, bolster the brand’s bottom line with commission-free food ordering and delivery, and effectively drive transformational customer acquisition and loyalty.

Personalized offers impact CX and the bottom line:  32% of consumers say personalized communication based on their purchase history is an important factor when selecting a restaurant, according to HT's tenth annual 2021 Customer Engagement Technology Study: Powering Hospitality's Recovery.

Since Sparkfly and Lunchbox both capture real-time behavioral data, brand marketers can easily implement instant campaign optimizations and create powerful digital experiences and activations that drive stronger engagement.

Sparkfly is a trusted partner of several national restaurant brands, including Chipotle and First Watch. Chipotle hired Sparkfly to implement their new promotions management platform and to generate personalized offer codes, track loyalty rewards, and analyze results in real-time.