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SoftBank Robotics America Introduces Suite of Out-Of-The-Box Solutions for Pepper, The Humanoid Robot

SoftBank Robotics America (SBRA), the North American arm of SoftBank Robotics Group, announced the release of the first of several out-of-the box software solutions for Pepper, the humanoid robot. The suite launches with Promoter, a content management solution for marketers, which was developed in partnership with Solstice Consulting. Promoter and all products in SBRA’s new software suite will be designed with the non-technical user in mind and will let businesses customize Pepper without the need for expensive technical overhead, development or prowess.
Pepper Promoter Solution Overview:
SBRA’s Promoter solution serves as a streamlined, intuitive way for marketers to tap into Pepper’s consumer appeal, and manage the robot’s interactions with customers to support marketing needs such as brand campaigns, loyalty programs, sales and special offers. To integrate Promoter into a business's customer experience, marketers can simply upload existing campaign assets from anywhere. Once the assets and brand messages are loaded into the Promoter Web App, the user launches the content and a complete campaign is instantly communicated via Pepper. In addition to the personalization Promoter will offer marketers, it will come installed with predefined animations for Pepper that can be used for even deeper engagement with customers or to reward them for their time spent with Pepper and the brand.
Promoter will also offer simple tools to measure and analyze campaign conversion and other metrics. Pepper bridges the online to offline gap that today’s marketers struggle to connect by using text messages to drive traffic back to websites or mobile apps once customers enter a phone number on Pepper’s interface. Additionally, Pepper can qualify a shopper and recommend products based on gender, age or even the customers’ mood or emotional response. Pepper can then deliver a sales or marketing message in a repeatable and engaging way, leaving shoppers with a rewarding and memorable interaction.
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