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04/22/2022

Sofitel Dubai The Palm, by Accor, Successfully Deploys Quicktext AI And Big Data Solutions for Hospitality

Quicktext offers hotels innovative artificial intelligence, structured data, and big data solutions dedicated to the hospitality industry in 76 countries.
Michal Christine Escobar
Senior Editor (Hotels)
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Quicktext, a hospitality specialist in AI and Big data, announces a new partnership with Sofitel Dubai The Palm part of Accor Hotels.

Founded in Paris in 2017 by Daniel Doppler and Benjamin Devisme, Quicktext offers hotels innovative artificial intelligence, structured data, and big data solutions dedicated to the hospitality industry in 76 countries. In 2021, Quicktext provided more than $139 million of booking requests to all its clients and was awarded as AI and big data company of the year for hospitality at the Premium Travel Awards in Shenzen China.

Sofitel Dubai The Palm was the first Accor hotel in the MENA region to select Quicktext for its advanced conversational AI, capable of providing instant answers to guest queries 24/7 about any feature of the resort. In addition to other benefits of Quicktext, such as enriching the hotel's CRM, feeding the call center with highly qualified leads, optimizing SEO with indexing of AI generated content on Google.

In the words of James Karuga, Senior Manager - Digital Performance Marketing manager: 

"At Sofitel Dubai The Palm, I spearheaded the implementation of the AI Virtual Assistant on our website and social media, making us the first Accor hotel in the MENA region with this technology. This AI offers our visitors personalized content instantly while also giving immediate feedback to any questions they may have.

I'm seeing phenomenal results and an uplift in customer acquisition and retention. In addition to seeing visitors spending more time on the website, the total value of leads generated by Sofie has surpassed AED3.3 Million in the last 5 months (Approx US$ 900.000).

Certainly, there's no question about the tremendous potential of implementing AI tech to boost your Inbound Content Marketing strategy."